Luxury label Burberry has teamed up with British supermodel Naomi Campbell to unveil its latest TB Summer Monogram collection and campaign.
The brand’s chief creative officer Riccardo Tisci worked with the iconic Campbell to unveil a collection of new monogrammed pieces, presented alongside a campaign mixing digital and physical realities.
“It’s magical working with Riccardo,” Campbell said in a statement. “He always has such a unique vision and continually manages to bring another facet out of me, pushing me to do things I don’t think I can do. Working with Burberry is also always such an honour.”
In a bid to actualize the campaign , the duo worked with a creative team including photographer Danko Steiner, stylist Catherine Baba, make-up artist Adam Fleischhauer, hairstylist Jawara, and visual artist Frederik Heyman.
The outcome of this brings forth a series of lifelike CGI imagery mixed with real images of Campbell standing atop architectural plinths reflected in mirrored water, donning a variety of outfits all of which are covered with interlocking TB initials in summer-inspired colorways, including cobalt blue, deep royal blue and mid-grey.
“For my third TB Summer Monogram collection, I wanted to celebrate the balance of our heritage with the importance of always evolving and looking forwards,” Tisci commented. “The collection captures that optimistic feeling of summer and that feeling of constant momentum, the excitement for what’s next.
“And so, for the campaign, I couldn’t think of anyone better to symbolise this enduring nature than my incredible friend Naomi Campbell. Naomi has this transcendental energy and beauty that embodies both a timeless classicism as well as the vitality of summer.”