Travis Scott’s co-designed collection had its showcase on the runway at Paris Fashion Week today, the feat that made him the first artiste to bring his collection down to the French luxury house.
Before the commencement of the show, Scott had previewed one of the key items — a T-shirt paying tribute to Pop Smoke.
He shared images of the T-shirt to Instagram before the show where he went live on both Dior’s site and his page.
The full collection was as graphic-detailed as expected from Scott, including a play on the Dior oblique print that reads “Jack” and a mashup of the two parties’ logos. Beyond the expected streetwear staple tees sent down the desert runway with massive cacti, mushrooms, and flowers, was an abundance of satin in faded pink, purple, and brown. Also, childish faces adorned knit and turtleneck sweaters, while numerous chaotic prints invoke the “rage” mentality signature to Scott’s brand.
However, Scott’s conversation with Jones and Dior is a big step up from his typical partnerships with the likes of McDonald’s and Fortnite bringing one of the best musicians to the luxury world. Duster coats in brown or neon green bridge the two worlds, and few kids will be wearing the Travis Scott Dior goods during the collection’s release next spring.
Scott revealed to Women’s Wear Daily his collection is inspired by the “psychedelic rock” direction his next album will take, and many of the tailored pieces from his link-up with Dior wouldn’t look out of place at Burning Man. “I just tried to take some of the textures of what you might see in my backyard on an everyday basis,” he said. “I wanted to make something that felt like you can wear it on the street every day, but it still has some type of way that you can wear it in and out of a major building, or to the bodega – so we just took that journey.”