Facebook Inc. has announced its plan of adding new shopping tools to its platforms, which will include visual discovery on Instagram. It was gathered that the social media company is testing a new search function, powered by Artificial Intelligence (AI), to help users find similar products, such as a floral dress, just by tapping an image of a dress they like.
It has also been made known that Instagram will soon make it possible for people to take photos from their camera to start a visual search.
To enable a great window shopping experience for customers, Instagram is making it easier for brands to create AR try-on experiences in Shops through new API integrations with Modiface and Perfect Corp. However, the platform is introducing new tools for brands to include AR product catalogs in ads that will automatically show relevant products to people based on their product interests.
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Facebook said it is investing in immersive technologies like augmented reality and artificial intelligence that will be the foundation for customers’ behavior while shopping online henceforth. New visual discovery tools on Instagram will help shoppers find new products, and AR experiences help shoppers visualize items before buying.
Facebook in a press release said it wants to provide a shopping experience that is as personalized as a user’s News Feed. The company is introducing new Shops ads solutions that provide unique ads experiences based on people’s shopping preferences. For example, Facebook is testing the ability for businesses to send shoppers to where they are most likely to make a purchase based on their shopping behaviour, such as curated products that a usermight be interested in from a Shop or a business’ website. In the future, Facebook said it will explore ways to help brands further personalize their Shops ads by providing special offers or promotions to select shoppers.
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